The Booking agency's representation services are are limited to arranging the contractual services of actively promoted musicians, artists, and stage performers.
Booking Agencies are facilitators for booking individual live performances including regional, national, and international gigs, concerts, tours, radio and TV performances for artists, musicians, bands, orchestras, and other stage ensembles.
Booking agencies work with presenters and buyers, both large and small to ensure that everything the client needs at the venue will be provided for - from dietary needs to sound check - allowing the artist to focus on their performance.
Booking agencies are responsible for supporting a performers’ career regarding the business operation of their live performances. This responsibility is from the initial booking to the performance conclusion.
Booking Agencies DO NOT provide any promotion, management, branding, development, networking, PR, or publicity services for their clients. These career “must have” services are often provided by the clients’ other team members or by the client.
The talent agency is the "chief steward" of a client's career path, helping the client with career development, branding, public relations, promotion, career management.
Talent agencies use their resources to get their clients in front of the right audience, promoter or purchaser in order to increase their performance profile (value). Talent agenties work closely with record promoters and record label executives to make sure their clients get the proper exposure.
Some talent agencies provide booking services for their clients during the developmental or various stages of their career. It is extremely important to make sure you have a great relationship with your talent agent and that you fully trust their advice since it will have a huge impact on your future.
Unlike booking agencies the responsibilities of a talent agencies offers the "go it alone" client a more encompassing support system as mentioned earlier. Most talent agencies have sub-agents who work as part of their staffing team in order to provide the multitude of services their firm offers.
If you have a clear path forward as a label owner executive and can provide your own marketing, promotion, PR, etc., then you may just need a booking agent.